Digital Marketing Manager
Our client is looking to hire a new Digital Marketing Manager to join their team. This is a global role which can be flexible in terms of work location and hours though client would prefer a UK base.
Key Responsibilities:
- Work with company's external agency to maintain and drive improvement of the content, design and performance of website
- Work with company's external agency to manage, implement and develop SEO strategy in line with marketing and shared business objectives
- Manage the integration of CRM and marketing automation tools (Dynamics/Click Dimensions) into marketing processes and campaigns (lead generation and nurture, event management, client touchpoints and etc.). Identify and develop new processes to improve efficiencies and data insights.
- Day to day web publishing / content updates
- Mailing list management and execution of email marketing campaigns
- Assist with daily database maintenance tasks and data analysis, highlighting gaps and inconsistencies and working with the extended team to fix
- Produce accurate and useful reports on a regular basis, supplying updates on agreed metrics across websites, online tools, and lead sources / agencies.
- Provide thought leadership on digital marketing trends and developments including the evaluation of emerging technologies and techniques
- Ad hoc non-digital marketing support such as copywriting, proofreading, PR, event management
Experience and Skills Required
- 3, ideally 5, years previous experience in marketing manager role, with a focus on digital and data
- Good understanding and experience of marketing tools and platforms such as:
- Microsoft Dynamics/Click Dimensions or similar CRM/marketing automation tools
- Google Analytics
- Wordpress or other similar web publishing tools
- Problem solver with strong data analytical skills
- A creative eye with experience of image editing and creating brand assets in tools such as Canva.
- Excellent attention to detail
- Strong written and verbal communication skills
- Effective teamwork and strong interpersonal skills
- Professional marketing/digital marketing qualification would be advantageous
- Previous experience of the Financial Services sector would be a bonus
If you are interested in this position, please email your CV to sam@artemisrecruitment.co.uk
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